1. Work out what you want to achieve. Decide if the WWW is a suitable medium for your business.
2. Look at what others have done. Explore the WWW sites of others, particularly organisations similar to your own, and see what you like and don't like about them.
3. Decide if you want to host the site yourself. Weigh up the benefits of setting up your own server and hosting your own web pages.
4. Or use an Internet Service Provider or hoster.
5. Work out how much information you wish to include. Estimate how much you can afford to spend.
6. Register an address for your site.
7. Decide if you need any technical or design consultancy.
8. Make the site interesting. Ensure the site is designed with the rules of successful marketing in mind.
9. Be sparing with graphics.
10. Test the site. Look at the site on a number of browsers.
11. Advertise your site using various advertising mechanisms on the internet.
12. Monitor the site. Decide how you will measure success.
13. Maintain the site, have a clear maintenance plan.
Do's and Don'ts
Do:
Keep the site updated.
Make it interesting by providing free information.
Provide for feedback.
Remember it is a new marketing medium.
Don't:
Treat the WWW site as just another marketing brochure.
Launch the site before it is complete.
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