1. Before advertising clarify what the job entails and the skills and qualifications required.
2. When designing the advert aim to attract as many suitable candidates to the post. A well-worded advert can also deter unsuitable candidates from applying.
3. If it is an existing job you are advertising, review the job description, if it is a new job write a job description.
4. Remember to include, name of company, job title, location, duties, salary, fringe benefits and how to apply in the advert.
5. The style of the advert should be eye-catching, concise, logical, humour free and non-discriminatory.
6. Select the best media option perhaps by asking people doing a similar job where they would look.
7. Systems should be in place to deal effectively and efficiently with any enquiries relating to the job advert.
8. All completed applications should be held on a file for at least six months, in case applicants request feedback or in case an applicant is bringing a discrimination case.
9. Discrimination claims must be brought within three months of an appointment being made.
10. To ensure that the advertising carried out is effective you should implement a simple monitoring system.
11. Businesses need to be aware of the current legislation affecting the recruitment and employment of staff.
Do's & Don'ts:
Do:
Clarify what the job entails.
Seek professional and legal advice.
Have good advance planning.
Allow plenty of time to produce and respond to the advert.
Don't:
Waste time and resources with the wrong advert.
Request too much information at the initial application stage.
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