1. Define the need. Before doing anything it is important to consider whether fund raising is the best course of action.

2. What is the case for funding. Gather together the most important information about the appeal subject to prove the case for funding.

3. Examine the funding options. If you are looking to arrange sponsorships and events these often require a mix of skills and resources.

4. Find the right source. Take time to draw up a "hit list" of companies who might support you.

5. Ask for advice. This saves a great deal of time sending ill-conceived or unsuitable appeals.

6. Put together a proposal. Following steps 1 to 5, should provide the correct information to include in the appeal proposal.

7. Meet the prospect. Invite prospective donors to visit; this provides the opportunity for refining, even improving the proposal.

8. Get a decision. This is usually a case of waiting.

9. Review what happened and plan the future. See what did and didn't work this time and put a plan in place to make things more effective next time.

10. Make the most of the fundraising relationship. It is sensible to build on the relationship established with the donor organisation - in the future they may again be in a position to help.

Do's and Don'ts

Do:

Conform with the Charities Act. You can get advice on this complex law from the Charities Commission.

Look for a partnership - even a gift deserves reporting back.

Understand the benefits to the donor - tax, PR or whatever.

Say thank you - many recipients don't.

Don't:

Take the money and run.

Lie - Be honest about your campaign or you could end up in court.

Use the funding for something other than the stated purpose - it is a criminal offence.

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Tel: 0121 303 4531 Email: business.library@birmingham.gov.uk
www. birmingham.gov.uk/businessinsight
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